ARCS Model of Curiosity
Our understanding of curiosity has developed over time. In the 1980s, curiosity was understood as the optimal zone of interest, between boredom and anxiety. Curiosity is multifaceted and influenced by an individual’s predispositions and what arouses their interest(stimuli). The ARCS model of curiosity defines curiosity as a product of attention, relevance, confidence,and satisfaction. Each factor is a prerequisite for the others. For example, without sustained attention, students won’t be able to understand the relevance of a subject to their lives. We can increase attention by introducing the subject and presenting the material in an engaging way. We can increase relevance by giving students choice, helping them understand how this knowledge is applicable in their lives, or by “introducing a curiosity-arousing situation which has at least some familiarity to the learner (that is, the learner already has some knowledge about it)” (Arnone & Small, 1995, p. 9). We can increase students’ confidence that they can answer their questions or resolve the cognitive conflict by selecting appropriate challenges and building positive expectations. Finally, we can increase students’ satisfaction by helping them recognize the feelings of accomplishment and pleasure that come from learning new things. Arnone & Small (1995) provide additional recommendations for fostering each factor of curiosity beyond what has been summarized here (p. 13-14).
The ARCS curiosity model has also been used to improve student motivation. Hattie and Zierer (2018) argue that it is the role of the teacher “to set the tone in the class and to motivate students, not vice versa” and that this can be accomplished using strategies from the ARCS model (p.50). They provide strategies for generating motivation in each of the four categories: Attention, Relevance, Confidence, and Satisfaction. These strategies are illustrated in the table below.
Source: Keller (2010)
Does it work?
Feng and Tuan (2005) assessed the effectiveness of integrating the ARCS model into chemistry lessons on high school students’ motivation and engagement in the lessons. Fifty-one 11th grade students participated, half being assigned to the lessons using the ARCS model and the other half to a control group with traditional lecture-style lessons. Students in the ARCS model classroom reported higher levels of learning motivation following the intervention, as measured through a greater sense of self-efficacy and confidence, more frequent use of active learning strategies, and a deeper understanding of the value of science learning. Additionally, students reported an improved ability to pay attention and be engaged for the duration of the class period (Feng & Tuan, 2005). A meta-analysis of 38 controlled experiment studies of ARCs model use in classroom instruction, with a total effect size of over 8000 students from grades K-12 and higher education, also found that the ARCS model has a positive effect on both student motivation and academic achievement (Gosku & Islam Bolat, 2021).
Arnone, M. P. & Small, R. V. (1995). Arousing and sustaining curiosity: Lessons from the ARCS model. Proceedings of the 1995 Annual National Convention of the Association for Educational Communication and Technology. https://edtechbooks.org/-GXqm
Feng, S.L., Tuan, H.L.(2005). Using ARCS model to promote 11th graders' motivation and achievement in learning about acids and bases. International Journal of Science and Mathematics Education, 3, 463–484. https://edtechbooks.org/-EvCK
Goksu, I., & Islam Bolat, Y. (2021). Does the ARCS motivational model affect students’ achievement and motivation? A meta‐analysis. Review of Education, 9(1), 27-52. https://edtechbooks.org/-ghDT
Keller, J. (2010). Motivational design for learning and performance: The ARCS model approach. London: Springer. https://edtechbooks.org/-LeJA
Hattie, J. & Zierer, K. (2018). 10 mindframes for visible learning: Teaching for success. New York: Routledge.
CC BY-NC: This work is released under a CC BY-NC license, which means that you are free to do with it as you please as long as you (1) properly attribute it and (2) do not use it for commercial gain.
End-of-Chapter Survey: How would you rate the overall quality of this chapter?
- Very Low Quality
- Low Quality
- Moderate Quality
- High Quality
- Very High Quality