LXD Webinar Series - European Perspectives on Learning Experience Design
Niels Floor
In this webinar, Niels Floor discusses international perspectives surrounding LXD and gives recommendations for instructional designers to create effective learning environments.
Keywords: Learning Experience Design
WEBVTT
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Matthew Schmidt: Recording started.
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Matthew Schmidt: Welcome everyone to yet another installation of the learning experience design webinar series.
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Matthew Schmidt: presented by the AC.
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Matthew Schmidt: T design and development division I Matthew Schmidt, President of the design and development division and today I am pleased to introduce neil's for.
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Matthew Schmidt: I have a bio that i'm going to read to you for neil's and then i'm going to pass the microphone to him neil's for is a pioneer in the field of learning experience design he's dedicated his professional life.
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Matthew Schmidt: To the application development.
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Matthew Schmidt: and promotion of Alex de since 2007 as the creator of the learning experience canvas initiator of the LSD conference LSD con and founder of LSD or neil's is absolutely a driving force in the global LSD Community he's also the owner of.
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Matthew Schmidt: shapers and international lx design and training agency located and who tracked in the Netherlands, he co founded the company in 2001 after studying graphic design and obtaining a master's degree in interaction design from the University of Portsmouth.
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Matthew Schmidt: After a couple of years of working as a designer Neil Neil started to teach interaction design user experience design media theory and learning experience design several Dutch universities, he also ran a six month Alex D Program.
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Matthew Schmidt: For 2009 to 2015.
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Matthew Schmidt: At heavens University of applied sciences and breda.
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Niels Floor: And then other ones.
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Matthew Schmidt: Today Nielsen is teamwork for a wide variety of clients and I won't go into all of those clients now, but he also collaborates with several educational institutions like the new twist school, the arts like new university Delft university and.
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Matthew Schmidt: so on.
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Matthew Schmidt: As a trainer he's provided both face to face training across Europe, and also in other areas and online training as well, so with that introduction i'm going to pass the MIC to neil's meals before is yours.
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Niels Floor: Thank you so.
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Much.
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Niels Floor: For the wonderful introduction that not much to add there, I have my first slides dedicated to kind of introduce myself, so, as you said, shapers my company.
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Niels Floor: Creating a learning experience canvas I did that in 2013 I kind of did it for myself for me and my company to to design better learning experience but it took on a life of its own basically and.
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Niels Floor: I made available for free, because people ask for it, and since then it's been downloaded by thousands of people, and it kind of spun off into a.
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Niels Floor: LSD Community around the world and me and my team wants to support that Community bit better so we created llc.org, which is a platform for anything learning experience design so feel free to look it up and check it out.
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Niels Floor: And as Matthew said.
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Niels Floor: My background is in design and in education, I am primarily a designer coming into the field of education, and when I was kind of combining those two.
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Niels Floor: worlds as a as a designer in the field of learning, I thought well there's something there that that can really.
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Niels Floor: be beneficial to the learner when you think about that we learned from what we experience.
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Niels Floor: I was already designing experiences, so why don't design experiences people learn from now that was back in 2007 as Matthew said.
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Niels Floor: And back then people didn't know and most people didn't really care about this, so it was a long, long journey, up until now, where i've been.
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Niels Floor: Applying and developing and promoting learning experience and globally and the journey has brought me to a lot of interesting places and countries met a lot of interesting people and so also going to bring me and.
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Niels Floor: To Philadelphia in August August 4 i'll be hosting a master classes and one day master class and.
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Niels Floor: You can look at fca org and I believe there's also a method as a flyer is going to share as well, so.
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Niels Floor: If you're interested or you know people who are interested feel free to look it up and maybe i'll See you in Philadelphia all right, but before we go to Philadelphia we're going to look at some European perspectives.
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Niels Floor: And it's quite funny that I never thought of it that way, but when I talk to Matthew about the kind of work that I do and the overlap between Matthews and my ideas and mine.
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Niels Floor: We came to the conclusion that there is an element to my work that is.
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Niels Floor: Quite European as opposed to maybe American or Asian or so we're going to look at that today, and so we go to start this journey in Europe, and specifically.
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Niels Floor: In.
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Niels Floor: Italy.
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Niels Floor: So I traveled to Italy.
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Niels Floor: Two times and I visited the incredible city or Florence.
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Niels Floor: and
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Niels Floor: I love arts and that's the perfect place to go to if you're into arts, especially if you're into painting, as I am so I went to the renounce.
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Niels Floor: gallery alpha Chi the fixing museum and there's all this incredible Renaissance, are there to be seen.
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Niels Floor: I was looking forward to it a lot, but there was one painting that I wasn't really interested in that's really, really famous, and the reason I wasn't interested in in because I had seen so many times in my artists three books it's on posters it's on lunch boxes it's on everywhere.
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Niels Floor: And that's this painting the birth of Venus by Sunday robotic chatting.
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Niels Floor: So I walked into.
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Niels Floor: The room where this painting is on the display I was simply blown away.
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Niels Floor: I was expecting very little of it, and I was totally impressed by it.
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Niels Floor: And it was a big shock to me because it was the total opposite of all the way, what I was expecting and.
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Niels Floor: It made me think about so I knew this painting I disliked it, and now I love it straight away How is that possible.
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Niels Floor: Now what Sandra Botticelli already understood is that when you create a painting.
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Niels Floor: You want to offer people.
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Niels Floor: An experience.
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Niels Floor: You want to show them something that's going to really know.
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Niels Floor: Inspired him or or make them feel something make them see something, and when you look at the this close up.
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Niels Floor: There is a certain graphic quality to do to this painting that that feels very modern and fresh still still today, which was one of the things that really.
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Niels Floor: impressed me a fun fact about this painting is that what he said he was the first painter in Florence to paint on canvas.
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Niels Floor: Before that everyone was painting on routes and canvas was seen as a cheap material, but it allowed him to create a bigger painting.
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Niels Floor: And the size of this paintings, one of the reasons so incredible experience of being there in the city of Florence and seeing this painting for real made such a big difference as opposed to seeing this in my artistry books.
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Niels Floor: And even though I knew the painting and knew the facts about the band had to study them, I felt like I hadn't known anything about up until that moment.
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Niels Floor: So.
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Niels Floor: That made me think about how important it is to have a great experience and authentic experience now in in learning often we of course we can't always go to Italy to see this painting if we need to learn about it, but in learning, we tend to kind of.
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Niels Floor: stray from reality and turn things into something maybe a bit superficial like watching an image of painting instead of watching the actual painting, I think there is a lot for me, there was a lot I learned from just seeing this in real life and understanding the power of a great experience.
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Niels Floor: So that's why, today, I wanted to start with arts European art in this industry respect to look at the word experience, first because experience is at the core of what I do as a learning experience designer.
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Niels Floor: What I create is not teaching as necessary, or I don't design a curriculum or I don't.
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Niels Floor: design a course specifically I designed the whole experience and all those elements, the teaching aids or or other materials or an APP or a platform, those are elements.
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Niels Floor: of that experience but it's not the complete experience and Designing an experience versus designing a course is is a big difference.
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Niels Floor: Now, when I talk about experience it's important to look at it from a very broad perspective and i'll explain why that's important in just a moment.
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Niels Floor: So the way I define experience is any situation that you encounter that takes a certain amount of time and leave some kind of impression, and when you think about it that's basically anything we go through.
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Niels Floor: Now, why is it so important well if you create experiences as a designer you know you're driving forces creativity, so you need creative freedom in order to get the most out of your design, in this case, out of this experience.
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Niels Floor: So, by defining experience really brothy you can let go of some of the some of the assumptions, we have about one experience should be like what a learning experience would be like.
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Niels Floor: For instance, when I say learning experience, maybe you think about a classroom or maybe think about online education, maybe think about teaching or maybe think about.
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Niels Floor: No books or any and those are all preconceived notions assumptions about what the learning experience looks like and I want to be totally free to create whatever works best for the learner and.
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Niels Floor: Going back to our that's comparable to an empty canvas where anything is still possible, instead of already having a canvas that's kind of.
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Niels Floor: sketched out you kind of own the APP to maybe paint by numbers, so you want to be free to create whatever you want, so this experience.
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Niels Floor: is watching design and once again going back to ours ic design as an applied form of art, there are different types of design, of course, but.
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Niels Floor: Being creative professional, for instance, the way that graphic design isn't applied form of visual arts and.
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Niels Floor: For me, art is a huge source of inspiration as a designer there are many lessons to be learned there so using your creative creativity or design skills to design experiences and those experiences.
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Niels Floor: have a clear goal, which is learning so it's not educational experience design or teaching experience design, the focus is always on the learner process of learning the experience they have and what they get out of this experience.
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Niels Floor: So, in a way.
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Niels Floor: Learning experiences it explains itself and it's an experience you design intended for learning.
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Niels Floor: there's more to it, because this experience as specific qualities.
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Niels Floor: First of all, is a human experience and that implies a lot.
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Niels Floor: Traditionally, learning can be seen as you know, a student being an empty vessel and you for knowledge into this empty vessel or other expertise.
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Niels Floor: I try to have a more holistic approach, because you are designing for real people and real people are not just instead of brains people have also have emotions and they are a social and interact with each other, so when you design a learning experience and you've been focused on people.
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Niels Floor: You think about not just what they're going to learn from this experience with also how this experience is going to make them feel and how these fans are going to influence what they learn and what they can and can't achieve.
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Niels Floor: And also you think about how are people going to interact with each other, learning is often and most preferably a social process something where people interact with each other.
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Niels Floor: And so.
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Niels Floor: If you want to achieve that you need to apply human centered design and human centered design is really about putting people at the heart of your design process and, at the heart of your design, I always say you want to make the people to start off your experience.
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Niels Floor: So human centered design is an important part of designing learning experiences.
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Niels Floor: But these experiences, they also are goal oriented and goal oriented design as a as a term that comes from interaction design.
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Niels Floor: For you think about what kind of goals, do I want to achieve or do I does a user in the traditional one to achieve and what can I do to enable this person to achieve that goal, what kind of choices is you're going to make what kind of support, do you get and so using those principles.
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Niels Floor: Of goal oriented design a human centered design you're able to design experiences people learn from in a human centered and goal oriented way.
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Niels Floor: And that's where.
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Niels Floor: My definition of learning experience design comes in, this is what I came up with a.
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Niels Floor: couple of years ago, the learning experience is the process of creating learning experiences that enable the learner to achieve the desired learning outcome in a human centered and goal oriented way.
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Niels Floor: And this is the only slide i'm going to read out loud because almost all my slides are just illustrations.
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Niels Floor: But when people see this definition, there are still a lot of room for interpretation and.
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Niels Floor: it's interesting that your learning experience is appealing to many people from different types of backgrounds and we'll talk a bit more about that in a moment, but that's why I want to add another layer to this and highlight a couple of words so.
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Niels Floor: Creating is highlighted because it's a creative process and i'm going to look at their process in a moment, but a creative process is.
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Niels Floor: Different, for instance, and a scientific process it doesn't mean that learning experience it doesn't have any element of science in i'll get back to that later as well.
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Niels Floor: But as I said, as an applied form of art creative professionals have a creative process to create things this love creation there.
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Niels Floor: So that's that's the first one, second one enable so it's not about teaching someone it's about enabling someone to achieve a certain outcome and.
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Niels Floor: I see for me design has always been something discipline, it serves other people it's not about you, as a designer it's about who these people are and how you can best support them.
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Niels Floor: Whether it's when you create a graphic design that something that is appealing to them and it's clear that communicates a clear message.
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Niels Floor: or when it's a learning experience that you create something that is that is enabling and empowering to the learner.
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Niels Floor: And I talked about human centered and goal oriented those are both design.
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Niels Floor: Principles and applying those really makes a big difference in how you create a learning experience.
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Niels Floor: By the way, if people have.
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Niels Floor: questions.
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Niels Floor: I see Jamie says something.
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Niels Floor: like this definition lends itself towards compatibility with a range of learning theories, such as yourself Dieter that's a great point Jamie.
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Niels Floor: So learning experience in itself is not a a learning theory, in fact, the most, the only learning theory that's really kind of standards linked to this is experiential learning.
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Niels Floor: But then not determined not defined is learning by doing but really as the science of how we learn from what we experience so that's that's linked to learning experience and but.
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Niels Floor: I want designers or any learning experience either instructional design for any educational expert or learning and development professionals to be able to pick the best learning theory or strategy within their design that's going to work so it's not going to.
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Niels Floor: determine the the learning theory, you need to apply as a learning experience designer so I love the fact that you pointed out, James thanks for that.
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Niels Floor: Now, to make it a bit clearer.
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Niels Floor: We have these four quadrants the design side the learning side, and there are a lot of fields to have kind of.
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Niels Floor: been intertwined into what what learning experience design is and has become and waste also still developing.
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Niels Floor: So on the design side we have goal oriented design and we have human oriented design for instance games are very goal oriented where.
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Niels Floor: interaction dying for human oriented you think about psychology of user what kind of choices they make our sport them, so I just talked about the Info oriented design so there's a lot of design disciplines and there's elements of all of this that's linked to.
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Niels Floor: To learning experience design now about the European perspective it's.
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Niels Floor: The field experiences is quite common your, especially in Scandinavia.
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Niels Floor: And I met in Scandinavia, but it's nearby and that's an interesting field that's that's quite linked quite strongly to learning experiences I.
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Niels Floor: know people who are user creativity to to come up with these incredible experiences that are often highly enjoyable and can be very transformational so there's low of.
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Niels Floor: Originally, when I was getting into learning experiences on I was mostly linked to other European experience designers.
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Niels Floor: On the other hand, on the other side, this the learning side, so you have the human side of learning the scientific data sciences neuroscience psychology experiential learning as I just pointed out.
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Niels Floor: And then there's the application of.
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Niels Floor: of learning goal oriented training teaching and instructional design, which is, of course, it can also be more scientific but it's way to take those scientific insights and you apply them to.
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Niels Floor: situation where people learn.
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Niels Floor: Now, as a learning experience I got more attention and start to spread across the US as well.
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Niels Floor: As first of all time became more part of the old debate, so what is the what is instructional design, how do they compare.
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Niels Floor: and
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Niels Floor: In my opinion, it's part of the mix but it's not the origin, the sole origin of learning experience design.
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Niels Floor: I have no background in instructional design, but i've worked with many instructional designers and i've trained, many of them and they're.
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Niels Floor: quite some differences in the approach and methodologies, but of course the goals are more or less identical it's just a different approach to get there.
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Niels Floor: I love to learn from instructional designers to improve my learning experiences, and I think the you know the other way around, is also very well possible okay so way he designed his experience a learning experience.
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Niels Floor: Very quickly, this is how I work, in essence, and this is the way basically any creative professional works if a question, what do I want to achieve what what do I want to solve.
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Niels Floor: that's why you need to do research you do use research or learner research you research, the the outcome that you're trying to achieve the objective you're setting I want you to know what you want to achieve and those with with the learner who design you IDA to conceptualize or visualize.
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Niels Floor: And then it's time to build a prototype you test your prototype you learn from it, and this is for the cycle know happens, a couple of times until your design is ready to launch.
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Niels Floor: Now.
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Niels Floor: This is, this is the way I work, and I think.
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Niels Floor: it's it's it's a very fun way to work but it's also not the most predictable way to work so.
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Niels Floor: The design can be a bit unpredictable and sometimes messy so for the clients that I work with this is sometimes a challenge, where they would prefer to have.
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Niels Floor: Everything clear from the beginning, but as I said, I started with an empty canvas anything is possible, so any kind of design is possible, but that's something to keep in mind.
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Niels Floor: Right So what do I design them all to take yeah so that's 15 minutes so wants to take a moment to talk about a project we did a number of years ago where's the debate a little bit of history in this as well, for you and small history lesson.
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Niels Floor: Which is about when the Dutch went from Amsterdam and they set foot at in Manhattan and they found a new Amsterdam, which later became New York.
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Niels Floor: And that was 400 years ago.
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Niels Floor: A few years ago with that was four years ago and it was celebrated and I was asked to as a learning experience i'm here to create with a multidisciplinary team a learning experience for students in Amsterdam and New York learning simultaneously about their shared history.
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Niels Floor: And i've referred to arts a couple of times already for inspiration and we use literature as the.
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Niels Floor: inspiration for this project, the author Russell shorter wrote a book the island at the Center of the world.
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Niels Floor: about how the about life of Dutch people the life of Dutch people also Germans Italian and Spanish but found a new Amsterdam living there.
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Niels Floor: Together with the native Americans and that part of history and we wanted to make that come alive, so one of the things that was really important in.
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Niels Floor: Why new Amsterdam was founded was for trade, so we decided to develop a trading game, as the let's say the main part of this experience.
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Niels Floor: So we took actual physical places and answer them and in La new Amsterdam or New York where students would have to go and play this trading game and kind of.
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Niels Floor: Experience for themselves how things worked back then, and as they played this game they would get all these messages and about.
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Niels Floor: fictional but realistic.
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Niels Floor: News at the time, about how beaver for was out of fashion in Paris so stock was down and actually stock market was an important part of this this experience and the stock market was actually a.
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Niels Floor: i'll get to that question in a moment.
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Niels Floor: stock market what industry invention Actually, I learned that Ben I didn't know that, but so.
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Niels Floor: We want to make this period come alive in a fun way and in a realistic way so that's what we did.
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Niels Floor: And they add some in class in the classroom the atom activities to prepare them for this, they have some history lessons for the Dutch students from English lessons because they.
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Niels Floor: communicate with the students in New York, as well, but they would have to physically get out to different places trade bargain and the fun thing was that this was designed for.
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Niels Floor: different levels of secondary education from actually from relatively I would say, low level but towards more practical and the more the higher theoretical level and.
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Niels Floor: You could use different strategies so maybe would run faster, you would be better negotiator, you would you would have a better timing you so anyone could win this game, so it was a lot of fun to work.
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Niels Floor: Now you can imagine, looking at this cycle that I just showed that we had to go through several iterations to finally come up with this kind of design, because it had never been done.
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Niels Floor: And you don't know exactly how it's going to work, so we did a lot of designing testing your prototyping getting back to the drawing board and that was really great fun now a summit said, do you include learners the early stages of the design as well.
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Niels Floor: As much as I can, and what I mean by that is ideally you have learners in every step of the process.
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Niels Floor: have them involved in every step of the process, there are great ways to do for your research, of course.
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Niels Floor: to determine we all, what kind of question you're trying to answer to really know what you're aiming for, and to have them go create designs to have them test your designs all sorts of possibilities often reality is that you, you don't always have learners.
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Niels Floor: available to you at every step of the process i've talked to people i've talked to an instructional designer who said well my company doesn't, allow me to speak with.
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Niels Floor: learners because their clients so sometimes people aren't even allowed to to to interact with learners I want to try and interact with them as much as possible, so that's that's a great question, thank you for asking that.
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Niels Floor: yeah.
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Niels Floor: So I talking really fast.
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Niels Floor: um so as a learning experiences I have what kind of things that you have to deal with it, this year the things you have to be good at, in my opinion, so I made this this this station to to kind of illustrate that no pun intended.
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Niels Floor: So i'm going to start with a lining perspectives this projects for the islands project thanks Matthew.
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Niels Floor: We had a we had like it people we had producers, we had the the writer of the book who's also a historian, we had another historian, we had was also party game designer, I think, then we had different visual designers all sorts of people and.
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Niels Floor: All those different stakeholders have different perspectives and different needs and wants and desires, we have students, of course, we have the teachers all and.
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Niels Floor: One of the tricky things what to get all those perspectives align and make sure that the, the end result, the actual experience with something that they all were excited about that works that they they felt like it was the right design, there was a great challenge and.
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Niels Floor: let's see pulling says.
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Niels Floor: Since you sometimes don't have access to interact with learners can you share how you do your research in order to analyze the learners what they need that's a great question.
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Niels Floor: yeah.
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Niels Floor: So you want to get as close to learn as as possible, so sometimes.
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Niels Floor: If you can find people from a similar audience or target group, you can already learn from them and.
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Niels Floor: Then there's just did desktop research, if you know the age group for the kind of.
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Niels Floor: Demographics about learner, then you can you know, there are a lot of resources out there that can help you to get a better picture.
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Niels Floor: If you really don't have any access to learners you just you really need to.
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Niels Floor: Trust sources, who talk about or explain things about that that group of people, or you can talk to you know, often.
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Niels Floor: Our clients have a know a lot about their learners and maybe you i'm going over for company and its employees and I can't get to these employees, I can still talk, talk to the client who knows his employees or employees.
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Niels Floor: So if it's not directly find an indirect way to to talk to them, and if there's really no.
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Niels Floor: yeah if you just have to go on it anything you can find outside of direct interaction with it with the learner and then that's just reality and that's when.
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Niels Floor: A good design process really helps to.
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Niels Floor: To try and make it as soon as possible, but it's hard you do need that interaction with the learner.
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Niels Floor: Possibly so that's a good question but yeah.
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Niels Floor: yeah I have used social media so.
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Niels Floor: Online if not ethnography sorry difficult work is an interesting design met a research design research method.
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Niels Floor: Where you go into a.
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Niels Floor: For instance, in into a linkedin group or Facebook group and you interact with with learners and i've done that from time to time i'm don't use social media a lot myself.
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Niels Floor: But for those reasons I will.
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Niels Floor: read it, I I know about rated by i've never used it so that's that's a that's a good tip I am like I said i'm not very.
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Niels Floor: I don't know that much about social media, but if that's the way to get closer to people and sometimes I just asked my network does anyone knows someone in this age group oreo and I tried to reach people.
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Niels Floor: who are going to fit that that description as well, so yeah but i'm not ready to use her yet, but I will check it out.
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Niels Floor: A certain lighting perspectives, they need to be original you know we talked about art a lot already or I talked about art a lot.
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Niels Floor: And the the one of the strength of an artist, is that you have an original artwork and I want to create original design things that haven't been done before, because.
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Niels Floor: What are the chances that the best possible solution for a specific situation and certain learner the certain goals already exists now, you always need to make it as as as.
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Niels Floor: original as possible, you need great ideas for that, and this for originality comes in, you also need to be able to both analyze and create and know.
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Niels Floor: an alternate between those, so it is a creative discipline, but you also need to be analytical of course now if you don't if you're being analytical you will miss out on your research.
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Niels Floor: And so that I talk about creative freedom that gives me and to any designer give them give them wings and so, if you can imagine if you try to make it work, and you know you care for the learner you empathize with the learner it's always a combination of kind of.
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Niels Floor: hard facts about learner and getting to know them and kind of being able to walk in their shoes and understand a little bit about how they feel about things, and what i've learned from many designers I created is that if you.
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Niels Floor: care for the learner and you design with care, they will feel cared for, so they feel your intention in the design that you create that's what i've experienced.
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Niels Floor: and
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Niels Floor: Finally.
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Niels Floor: I include the use science, I am a scientist and then i'm sure there are scientists are super creative as well, but.
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Niels Floor: I want to I often work with scientists to make sure that what I create is based on a strong foundation knowledge just on design research, but also on scientific research, I have a very short example i'm going to share yeah and then we're going to go into some more discussion.
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Niels Floor: And that's.
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Niels Floor: about how our memory works in a very basic level, we all know about how do we have a sensory memory census that sensory information for working memory, but that's already.
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Niels Floor: Something where it's not just a cognitive process is also an emotional process.
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Niels Floor: And of course you can discuss that emotion is part of the cognitive process, but I separate them because I want to make the point that you know emotion influences how we learn how we feel how we experience, so our census and the signal to our working memory, Francis was an apple.
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Niels Floor: Now, if you want to learn the word apple in a different language.
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Niels Floor: You can show a picture of self an apple and say, this is an apple.
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Niels Floor: But that would only use the years and the eyes, if you would give someone an apple and say, this is an apple and they will taste it.
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Niels Floor: They will use all their senses and I.
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Niels Floor: I always like to say that more sentence makes more sense when you're trying to when you provide someone with an experience so, because these are separate signals in our sensory memory and they need to be combined, the best way to combine them to make a strong.
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Niels Floor: memory is by.
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Niels Floor: activating all senses so maybe your long term memory, as you learn is where do you think about the first time you saw an apple and an apple tree.
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Niels Floor: And that memory may be very phone the by the wonderful day maybe you out with her grandparents whatever.
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Niels Floor: But that's how you make a memory stick more senses makes more sense, you have these emotional connections, you have these physical connections as cognitive connections to make great memories right so.
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Niels Floor: i'm going to treat myself with SIP of water in just a moment, if you want to.
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Niels Floor: Thank you all, if you want to look up some stuff i'm doing shape or so NL we're Dutch.
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Niels Floor: Alex canvas.com and Alex org for all your learning experience I needs to thank you all so much I would love to.
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Niels Floor: see your faces and to have a chat with you because I have been some great questions already.
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Niels Floor: Thank you.
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Niels Floor: I appreciate that.
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Niels Floor: So if you get, if you like, to turn on your camera and your microphone i'd be happy to hear your voices and.
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Niels Floor: any questions you have, or maybe tips we're here to learn from each other.
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Niels Floor: it's a bit quiet.
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Niels Floor: Well, I have a question for you and you can react to that maybe.
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Niels Floor: i'm just curious if this felt like in any way like different slash European perspective to what you might have expected.
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Niels Floor: Or maybe what your your your your concept of.
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Niels Floor: How, you would conceive learning experiences on.
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Niels Floor: Our European Mr.
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Niels Floor: I like to think that i'm like a like a global citizen.
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Niels Floor: But it turns out i'm quite quite European off trouble.
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Matthew Schmidt: i'll Japan neil's.
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Matthew Schmidt: From my perspective of what you presented today is much different than.
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Matthew Schmidt: Some of the perspective that we have in the states on traditional instructional design Now I know we're talking about learning experience design.
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Matthew Schmidt: But the tct membership is largely drawn from instructional design circles and traditional learning design circles that you started from art and aesthetics, that is not typically the perspective that leads into conversations about instructional design.
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Matthew Schmidt: So that's one of the first things that struck me was that you're thinking about aesthetics, this is beginning to get some prominence in the States and.
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Matthew Schmidt: There are some people who are thinking more about beauty and learning design and the importance of beauty and aesthetics, but if you want to know how much literature is writing about it it's really just kind of a handful of studies or or thought pieces.
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If you will.
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Matthew Schmidt: That was a piece that was resonant with me and the other pieces really kind of centered around the centrality of the learner in your process.
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Matthew Schmidt: And it's not just designing for the learner but designing with.
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Matthew Schmidt: The learner and again, those are things that are beginning to kind of emerge in the States, but I think have.
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Matthew Schmidt: been prominent in Europe.
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Matthew Schmidt: For much longer so that's just my thoughts, but i'll pass the MIC to someone else you might want to comment.
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Niels Floor: And by the way, the reason we chose to call this European perspective on learning experience and he said Matthew and I, we talked about bauhaus and for anyone who doesn't know about us was a kind of a you know what what it was like a.
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Niels Floor: arts a piece of art history where it wasn't just about what you saw but really about architecture about the interior about.
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Niels Floor: More conceptual approach to how art is the foundation for a lot of different applications and that's something that I never thought of necessarily as European, but it is quite European, of course, is German but that's something that's.
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Niels Floor: The term goosebumps comes back like a.
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Niels Floor: Complete piece of art is something that's quite common in also in the Netherlands, I have a short story about.
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Niels Floor: project I did when I got my master's degree in interaction design, we did a project on the stock exchange, in Amsterdam, and this is was built by.
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Niels Floor: A famous Dutch architect bear laughing and one of the things he did was he for certain spaces, there was a certain function and instead of saying i'm going to create a functional room.
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Niels Floor: He said first i'm going to ask a poet to write a poem for this space as inspiration, based on what it's going to need to be facilitating and then, once a poem is done i'm going to give all these different artists and craftsmen.
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Niels Floor: The opportunity to design something inspired by the poem they created like murals and and and all kinds of wood carvings and then the whole room came together as a gums comes back as a complete piece of art, it was functional now that was.
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Niels Floor: That might sound weird but it's quite it's a maybe it's also be European, I don't know, but the I thought it was really inspiring to see how you could take something as poetry, as the foundation for something that might sound rather technical.
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Niels Floor: So maybe by now you're like What else do what should I talk about this is crazy stuff man.
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Matthew Schmidt: We do have a couple of questions in the chat.
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Niels Floor: earlier questions here.
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Matthew Schmidt: So one is coming from tammy Quang, you mentioned the importance of emotion, do you intentionally designed for emotion if so.
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Matthew Schmidt: how to do it and how does it fit into the four.
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Matthew Schmidt: quadrant diagram you showed.
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Niels Floor: All right, so it's fitting the diagram.
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Niels Floor: And in way talk about the more human centered or human focused design disciplines those care about how people feel and how the future will impact what you create.
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Niels Floor: And so I do two things, basically, I think about why don't just think about, but I analyze.
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Niels Floor: And I researched the kind of emotions that come into play when people are going to enter the experience that I design and I think about what kind of emotions an activity or something's going to evoke.
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Niels Floor: that's going to be part of this experience, and second, I think about what would I like to see what kind of experience what kind of emotion, would I like to see in my design.
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Niels Floor: And why that might might sound predictable, if you want everybody to be happy and joyful.
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Niels Floor: and learning is, by definition, challenging because you're doing something you haven't been haven't done before you're doing something new.
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Niels Floor: So it can be painful it can there can also be negative emotion so i'm not afraid of negative emotions, but I want to treat those respectfully so let me give you a small example.
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Niels Floor: I while me and my team are designing.
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Niels Floor: have been designing quite a few E learning module recently, something we traditionally never really did because it's can be a bit limiting for the way that we work.
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Niels Floor: And we, we are working for this financial institution and they and we learn from our research that the people work there, they have this we were designed is mandatory training that people.
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Niels Floor: didn't really like know the subject didn't really appeal to them having to do this, E learning module based on previous modules they were like i'm not looking forward to this so basically you're already.
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Niels Floor: You know.
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Niels Floor: One nil behind.
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Niels Floor: And, but you can say, well, I don't care about how they feel when they see this module is going to make a knife Michael but.
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Niels Floor: By thinking about that they're coming into this with a negative mindset I don't want to do this, you need to surprise them.
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Niels Floor: You need to show them something that they're like wait a minute this isn't standard E learning this isn't what I was expecting and that's the first step so they're like Okay, this is different.
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Niels Floor: And then, as they proceed they discover that they are going to have a very different experience from what they were expecting.
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Niels Floor: And then that kind of dead hesitation or that negativity kind of.
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Niels Floor: changes into curiosity, rather like wait a minute.
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Niels Floor: I want to know more about this, and part of that is because we find ways to make even the most boring subject exciting, you know that's one of the things that I love to do.
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Niels Floor: And it's also you know when we look at the feedback when the whole thing was done, then people were taking this course.
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Niels Floor: Many people refer to it that they were surprised, and you know, in a in a in a good way, and this was much better than I had expected so that's how you can kind of deal with those emotions and I see that summit has his hand raised.
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Samet Baydar: yeah thinking meals for the presentation also so from your explanation, the like upon tami's question can we say, like other than the learning objective.
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Samet Baydar: For the design see you somehow either you write it down or not, but you still have some emotional objective in your brain that you want them to feel either during the tree or at the end of the training if they you may desire to see.
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Samet Baydar: They should feel confident, or like that's a more.
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Samet Baydar: Like curious, as you mentioned, can you say that.
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Niels Floor: yeah so the way I formulate a learning outcome.
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Niels Floor: Always includes emotional words as well, so I don't just say I am able to the I have learned that the did.
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Niels Floor: I those are to me, those are learning objectives and the outcome is really about how someone has changed, how it made them feel differently, how they see things differently.
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Niels Floor: So yeah, that is, that is part of it and but it's always you know interacting with each other, because you can't just say, well, these are let's say the learning objectives.
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Niels Floor: And these are the emotional objectives and they're separate layers there always know that they're part of the of the same experience, so you.
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Niels Floor: it's yeah you it's like a bit of a puzzle to to kind of put all the pieces in in the right place there, but that's that's a great remark Thank you um let's see yeah.
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Niels Floor: And then somebody says just many instructional designers something different, so if education.
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Niels Floor: clothing deck sound design as informed my work in conjunction.
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Niels Floor: that's great is.
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Niels Floor: There are, so there are so many places to find inspiration and I look at other designers I look at artists I look at scientists I look at musicians and there's.
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Niels Floor: One there's It is this British fashion designer Paul Smith and I saw a documentary on his work and.
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Niels Floor: He is he is a bit rebellious in a way, but still, you know it's it's quite pricey fashion, but he walks around with his camera all the time and his notebook.
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Niels Floor: And he sees inspiration everywhere, you can hear it in conversations you can see it in signing signs or posters, you can see it in people's clothing and that's where that's what he uses and as as kind of feeding grounds for his new collection, this is designing.
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Niels Floor: So did you raise your hand again summit, or is it still raised.
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Niels Floor: Though.
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Niels Floor: Oh follow up question you have suggestions on how to collect data and analyze learns emotions.
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Niels Floor: I actually did a project once where we designed, it was a project for a Dutch university where they wanted to study emotions during an event so i'll people in different.
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Niels Floor: So there was a festival and does a place where you are at a certain point of time influence how you feel your, how can you kind of read these emotions may need to prevent riots or anything so I did was placed about and we designed an actual APP.
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Niels Floor: Where people could register their emotions So yes, you can.
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Niels Floor: You can collect data on that if you want to do it really well, then you really need to use like specialized Apps and I honestly haven't used that I get most of my input from from either interviews with learners or from.
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Niels Floor: contextual observation so going to the place where people are seeing what they do and seeing how things, make them feel what frustrates them what gives them joy stuff like that.
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Niels Floor: And Matthew also essence nice comments on there.
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Niels Floor: So we got four minutes left, what can I do for you.
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Rui "Tammy" Huang: Already I just got posted another question.
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Niels Floor: posting a question okay.
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Niels Floor: When you do design and collect feedback from learners, how do you separate their personal preferences and improvement needs yeah so this part of the aligning perspectives, you know, because a learner might say, well.
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Niels Floor: I want this or I need this or I enjoyed this and maybe like an expert or teacher might say, well, you need this and you need this in this.
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Niels Floor: And that's where I tried to.
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Niels Floor: try to find a balance between what what really works.
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Niels Floor: For the learner but needs to be in there, but sometimes I have discussion with with like subject matter, experts and say well.
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Niels Floor: I know this is important for you, but this really doesn't mean anything to the learner doesn't need to be in there and they're like well, maybe not maybe it's a bit too specialist or so that's something.
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Niels Floor: that's.
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Niels Floor: A discussion between me the experts learner clients all cycles to see okay So what can we agree upon and, as I said, you know, making boring stuff exciting is a fun challenge, so if.
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Niels Floor: If the learner says i'm really interested in that topic and and after 30 minutes you're like this is such a cool topic, then you know you can use it to your advantage.
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Niels Floor: So thanks for that question.
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Niels Floor: yeah two thumbs up.
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Niels Floor: that's another.
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Matthew Schmidt: Good oh you you just made by evening.
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Matthew Schmidt: This evening for neil's and on that note neil's i'm sure it's getting a little bit late for you, I want to thank you so much for taking some time to talk to the AC T constituency.
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Matthew Schmidt: And i'd like to pitch something that that neil's kind of leads, which is the LSD conference it's called Alex de con.
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Matthew Schmidt: It just finished up this year I think it's in the seventh year.
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Matthew Schmidt: Running yeah.
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Matthew Schmidt: Though here's the link.
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Matthew Schmidt: To it if you guys are interested.
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Matthew Schmidt: it's annual I presume it's happening next year is that correct neil's.
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Niels Floor: yeah we're just we're trying to decide if it's going to be a physical conference or a virtual conference you know.
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Niels Floor: really would like to have a physical conference, once more, and possibly.
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Niels Floor: Possibly we're going to do with not in the Netherlands, but in the United States of America.
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Matthew Schmidt: that'd be lovely well you all have the link now and that's something that i'll definitely be following up on and and.
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Matthew Schmidt: watching closely.
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Matthew Schmidt: Again it's been going on for seven years it traditionally it's been it's been face to face this i'm sorry it's been online and it's it's very affordable as well, I want to say it was like 50 euros to register.
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Niels Floor: Well, the the we've done for physical conferences and three virtual the virtual are 95 euros, which is $100 for four days of LSD phone.
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Niels Floor: that's really cheap but because we also have people from from from Africa from Asia from South America, you know, we want to make sure they're able to join so that's why we keep it cheap and it's a not for profit event.
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Matthew Schmidt: Well boy.
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Niels Floor: that's fine I just entered my email address in the chat so.
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Niels Floor: If you have any questions send me an email i'd be happy to talk.
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Matthew Schmidt: Good well i'm going to go ahead and stop the recording now.
Suggested Citation
Floor, N. (2022). LXD Webinar Series - European Perspectives on Learning Experience Design. Design and Development Chronicles. https://edtechbooks.org/dd_chronicles/aect_dd_webinar_euro
CC BY: This work is released under a CC BY license, which means that you are free to do with it as you please as long as you properly attribute it.