What makes a good infographic, and how can I create my own?


Infographics are a very popular method for displaying data and important information to target audiences both online and offline. Infographics come in various forms and may range from a very simple, black-and-white graph used in a scientific journal article to a highly-elaborate illustration of people, nations, or products for comparison.

icons should value comprehension, then appeal, then retention

In terms of ARC, the primary goal of an infographic is to help your learner comprehend the information you are providing. Some information can best be conceptualized visually (such as the relative size of the planets to one another), and infographics are uniquely suited for these types of learning scenarios, because visual communication empowers you as the designer to convey important meaning that otherwise might be lost in text.

Because infographics span a gamut of types, whether appeal or retention should be prioritized next depends on your context. Most infographics used on the internet today highly emphasize appeal to ensure that the graphic is re-shared on social media or to encourage reading, but if you have a captive audience (such as in a book or journal), then retention might be more important.

For this project, you will create an infographic to display information or data that you feel is very important and that would be better-presented graphically than as simple text.


Create your own, original infographic using Adobe Illustrator or another program.



Tutorial Videos

Professional Infographic Illustrator Tutorial

Image preview of a YouTube video
Watch on YouTube

Illustrator CC Tutorial

Image preview of a YouTube video
Watch on YouTube

Evaluation Criteria

  Unsatisfactory Basic Competent Professional
Color Color is not used or is distracting, disharmonious, or confusing. Color is used in a non-distracting manner … … that enhances visibility … … and enhances meaning and aesthetics.
Layout The layout is either cluttered or sparse. The layout gives sufficient space to all elements, …  … organizing them in an aesthetic manner … … that fosters readability and instant recognition.
Graphics Few original graphics are used, or graphics are poorly constructed, not discernible, or distracting. Many original graphics are used (e.g., illustrations, graphs, icons) … … that are clearly discernible for what they are …  … and improve aesthetics in a professional-looking manner.
Font Fonts are not used or are inappropriate, inconsistent, or frequently changing. Appropriate fonts and text sizes are used … … in a consistent manner … … that only changes to enhance meaning (e.g. preattentive attributes).
Topic The topic is unimportant, too broad, or otherwise not memorable. The topic is important, … … sufficiently focused, … … and memorable.
Visualization Visuals do not effectively support the memorability of the information/data. Visuals effectively support memorability of the information/data … … by effectively illustrating the content … … in an unforgettable manner.
Type The type of infographic does not align well with the information/data presented. The type of infographic effectively presents the content … … in a manner that enhances meaning … … and could not be presented as well via alternate formats.
Organization The organization of content has no discernible flow. The organization of content has a discernible flow … … that allows for quick understanding … … and enhances meaning (e.g. flowing from general concepts to specifics).
Citation Citations for information/data are not provided. Citations for information/data are provided … … and are trustworthy … … and include multiple sources.

End-of-Chapter Survey

: How would you rate the overall quality of this chapter?
  1. Very Low Quality
  2. Low Quality
  3. Moderate Quality
  4. High Quality
  5. Very High Quality
Comments will be automatically submitted when you navigate away from the page.