Designing Surveys for Evaluations and Research
The concept of conducting survey research is deceptively simple. However, it is easy to create a flawed survey. Without careful attention to overall survey design and the creation of the survey items, the study will likely produce invalid results. Conducting high-quality survey research will depend on asking the right questions, in the right way, to the right people. This text is designed to guide novice researchers through the process of creating surveys for the purpose of conducting research.
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