Abstract
The concept of conducting survey research is deceptively simple. However, it is easy to create a flawed survey. Without careful attention to overall survey design and the creation of the survey items, the study will likely produce invalid results. Conducting high-quality survey research will depend on asking the right questions, in the right way, to the right people. This text is designed to guide novice researchers through the process of creating surveys for the purpose of conducting research.
Table of Contents
The concept of conducting survey research is deceptively simple. However, it is easy to create a flawed survey. Without careful attention to overall survey design and the creation of the survey items, the study will likely produce invalid results. Conducting high-quality survey research will depend on asking the right questions, in the right way, to the right people. This text is designed to guide novice researchers through the process of creating surveys for the purpose of conducting research.

EdTech Books



CC BY-NC: This work is released under a CC BY-NC license, which means that
you are free to do with it as you please as long as you (1) properly
attribute it and (2) do not use it for commercial gain.
The publisher EdTech Books does not have a physical location, but its primary support staff operate out of Provo, UT, USA.
The publisher EdTech Books makes no copyright claim to any information in this publication and makes no claim as to the veracity of content. All content remains exclusively the intellectual property of its authors. Inquiries regarding use of content should be directed to the authors themselves.
URL: https://edtechbooks.org/designing_surveys
Davies, R. S. (2020).
Designing Surveys for Evaluations and Research. EdTech Books.
https://edtechbooks.org/designing_surveys