Browse Books by Keyword: "Survey Research"

Mistakes Were Made! The most common mistake many researchers make when conducting survey research is administering the survey before it has been properly vetted. And unfortunately, another common practice that fuels the criticism of survey use is hid…

Prior to creating survey items, you need to determine the precise topic and purpose for the study as well as the research questions you wish to answer. Careful consideration of the overall study’s purpose and questions will help identify whethe…