3

Website Trends

What tools and resources are schools using and directing their communities toward via their school websites?

K-12 Website LinksMeasuring actual adoption and use of educational technologies in K-12 is a challenging task, and for this reason it is rarely attempted, leaving decision-makers to struggle to know what technologies are actually being used. K-12 school websites are a valuable data source in this regard, because they represent many of the school-level technologies that schools expect students, teachers, and communities to utilize.

To discover what we can learn from these resources about educational technology adoption, I scraped the homepages of 51,496 K-12 school websites across the U.S. From these websites, I then extracted all external links that these sites connected to and truncated and organized these links by internet domain (e.g., “google.com”, “facebook.com”). This resulted in 1.1 million links representing 72,640 internet domains.

Results indicated that the two most-linked-to resources among school homepages were Facebook and Twitter (cf., Table 4) at a rate of almost 50%. This revealed that schools are likely using these ubiquitous social media platforms as part of their community outreach efforts, with other social media sites like Instagram, LinkedIn, and Pinterest also being highly represented.

Table 4

Most Popular Tools and Resources Linked From School Websites in 2019

Domain

Homepage Representation

Links

Facebook

49.6%

34,604

Twitter

47.1%

34,692

YouTube

18.3%

11,546

Instagram

17.5%

10,673

Google Docs

17.1%

20,272

Google Sites

15.7%

24,396

Google Search

13.3%

25,584

Google Drive

13.0%

21,997

LinkedIn

6.0%

3,381

SchoolMessenger

5.7%

2,919

Google Translate

4.9%

53,492

MySchoolBucks

4.5%

2,491

PeachJar

4.4%

2,518

Google Maps

4.0%

2,320

Google Play

3.8%

1,989

iTunes

3.6%

1,882

Apptegy

3.4%

1,731

Google Mail

3.3%

1,806

ISITE Lunch

3.2%

2,121

Clever

3.2%

1,771

Vimeo

3.1%

1,855

SchoolWires

3.1%

1,661

Frontline

3.1%

1,750

Video sharing services like YouTube and Vimeo were also highly utilized, along with a host of Google tools (like Docs, Sites, Search, Drive, and Translate) and school-directed communication and management technologies like SchoolMessenger PeachJar, and Apptegy.

Notably, none of these most prominent links are educational tools, per se, but are rather ubiquitous in nature (e.g., Facebook, Google Docs) or are focused on management aspects of schooling rather than teaching and learning.