• Introduction
  • 1. Research Topic Trends
  • 2. Social Media Trends
  • 3. Website Trends
  • Conclusion
  • Appendix
  • Download
  • Translations
  • 3

    Website Trends

    What tools and resources are schools using and directing their communities toward via their school websites?

    K-12 Website LinksMeasuring actual adoption and use of educational technologies in K-12 is a challenging task, and for this reason it is rarely attempted, leaving decision-makers to struggle to know what technologies are actually being used. K-12 school websites are a valuable data source in this regard, because they represent many of the school-level technologies that schools expect students, teachers, and communities to utilize.

    To discover what we can learn from these resources about educational technology adoption, I scraped the homepages of 51,496 K-12 school websites across the U.S. From these websites, I then extracted all external links that these sites connected to and truncated and organized these links by internet domain (e.g., “google.com”, “facebook.com”). This resulted in 1.1 million links representing 72,640 internet domains.

    Results indicated that the two most-linked-to resources among school homepages were Facebook and Twitter (cf., Table 4) at a rate of almost 50%. This revealed that schools are likely using these ubiquitous social media platforms as part of their community outreach efforts, with other social media sites like Instagram, LinkedIn, and Pinterest also being highly represented.

    Table 4

    Most Popular Tools and Resources Linked From School Websites in 2019

    Domain Homepage Representation Links
    Facebook 49.6% 34,604
    Twitter 47.1% 34,692
    YouTube 18.3% 11,546
    Instagram 17.5% 10,673
    Google Docs 17.1% 20,272
    Google Sites 15.7% 24,396
    Google Search 13.3% 25,584
    Google Drive 13.0% 21,997
    LinkedIn 6.0% 3,381
    SchoolMessenger 5.7% 2,919
    Google Translate 4.9% 53,492
    MySchoolBucks 4.5% 2,491
    PeachJar 4.4% 2,518
    Google Maps 4.0% 2,320
    Google Play 3.8% 1,989
    iTunes 3.6% 1,882
    Apptegy 3.4% 1,731
    Google Mail 3.3% 1,806
    ISITE Lunch 3.2% 2,121
    Clever 3.2% 1,771
    Vimeo 3.1% 1,855
    SchoolWires 3.1% 1,661
    Frontline 3.1% 1,750

    Video sharing services like YouTube and Vimeo were also highly utilized, along with a host of Google tools (like Docs, Sites, Search, Drive, and Translate) and school-directed communication and management technologies like SchoolMessenger, PeachJar, and Apptegy.

    Notably, none of these most prominent links are educational tools, per se, but are rather ubiquitous in nature (e.g., Facebook, Google Docs) or are focused on management aspects of schooling rather than teaching and learning.

    This content is provided to you freely by EdTech Books.

    Access it online or download it at https://edtechbooks.org/landscapes_2020/websites.