4.5

Online Messaging by Special Interest Groups

Special interest groups (also known as Advocacy organizations) are groups that support a political issue or cause (What is an Advocacy Group?). These organizations engage in fundraising, conduct public awareness and information campaigns, lobby legislators, and contribute to political campaigns.

You can learn more about public and private interest groups in Topic 4.13 of our Building Democracy for All eBook.

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Advocacy Organizations and Special Interest Groups make extensive use of social media. In the following activities, you will explore how civil rights and social justice advocacy organizations use social media and online messaging to promote equality in society and then you will design your own advocacy group and website.

Activity 1: Evaluate the Social Media Messaging of Advocacy Organizations

Designing for Learning: Student-Created Activity Example

Evaluate the Social Media Messaging of Advocacy Organizations by Hannah Finn

Activity 2: Analyze Persuasion Techniques in Advocacy Groups' Websites

Designing for Learning: Student-Created Activity Example

Analyze Persuasion Techniques in Advocacy Groups Websites by Joey Komperda

Additional Resources

Connecting to the Building Democracy for All eBook

Building Democracy for All: Fundamental Principles and Values of American Life

Connecting to the Standards