6.8: Environmental Campaigns Using Social Media

Environmental and climate justice organizations make extensive use of Twitter, Facebook, YouTube, Instagram and many other social media platforms to communicate their ideas for sustainability and change to wide audiences. For instance, take a look at The Majestic Plastic Bag video from Heal the Bay (embedded below), which has nearly 3 million views, and the Shorty Social Good Awards, which feature several social media campaigns that successfully "promote, protect, and preserve our environment" (para. 1).

Image preview of a YouTube video
Watch on YouTube https://edtechbooks.org/-BnYq

However, while environmental and climate justice organizations put funding into media production and social media initiatives to create change and spread awareness, local and state governments rarely do the same. How can you help your local or state government promote one of their environmental policies so that it gains momentum? 

In this activity, you will serve as a digital media expert who is tasked with improving your local or state government's use of multimedia and social media for environmental policies. 

Activity: Design an Environmental Awareness Campaign for Your Local or State Government

Additional Resources

Connecting to the Building Democracy for All eBook

Building Democracy for All: What Single-Use Plastic Items Should Local Governments Ban to Help Save the Environment?

Connecting to the Standards


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