CoverMedia Literacy Activities for Learning Civics ConceptsDefining Critical Media LiteracyChapter 1. Foundations of the United States Political SystemTopic 1: Democracy in Social Media Policies and Community StandardsTopic 2: The Internet as a Public UtilityTopic 3: 21st Century Women STEM InnovatorsTopic 4: Media Coverage of Kings, Queens, and Royal FamiliesTopic 5: Representations of Native Americans in Films, Local History Publications, and School MascotsChapter 2. The Development of United States GovernmentTopic 1: Declarations of Independence on Social MediaTopic 2: Media Marketing and Government Regulating of Self-Driving Cars and Electric VehiclesTopic 3: Representations of and Racism Toward Black Americans in the MediaTopic 4: Political Debates Through Songs from Hamilton: An American MusicalTopic 5: Bill of Rights on TwitterChapter 3. Institutions of United States GovernmentTopic 1: Hollywood Movies About the Branches of GovernmentTopic 2: Writing an Impeachment Press ReleaseTopic 3: Members of Congress' Use of Social MediaTopic 4: Political Impacts of Public Opinion PollsTopic 5: Website Design for New Political PartiesChapter 4. The Rights and Responsibilities of CitizensTopic 1: Immigration in the NewsTopic 2: Portrayals of Immigrants in Television and FilmTopic 3: COVID-19 Information EvaluationTopic 4: Women Political Leaders in the MediaTopic 5: Online Messaging by Special Interest GroupsTopic 6: Digital Games for Civic EngagementTopic 7: Social Media and the ElectionsTopic 8: Media Spin in the Coverage of Political DebatesTopic 9: Celebrities' Influence on PoliticsTopic 10: Political Activism Through Social MediaTopic 11: Media Recruitment of Public Sector WorkersTopic 12: Images of Teachers and TeachingTopic 13: For Whom Is and Could Your School Be NamedTopic 14: Representing Trans IdentitiesTopic 15: Media Framing of the Events of January 6, 2021Topic 16: Music as Protest ArtTopic 17: PACs, Super PACs, and Unions in the MediaChapter 5. The Constitution, Amendments, and Supreme Court DecisionsTopic 1: Prohibition in the MediaTopic 2: The Equal Rights Amendment on Twitter and Other Social MediaTopic 3: Civil War News Stories and Recruitment AdvertisementsTopic 4: Representations of Gender and Race on CurrencyTopic 5: The Equality Act on TwitterTopic 6: Reading Supreme Court Dissents AloudTopic 7: Television Cameras in CourtroomsChapter 6. The Structure of State and Local GovernmentTopic 1: Native American Mascots and LogosTopic 2: A Constitution for the InternetTopic 3: Military Recruitment and the MediaTopic 4: Your Privacy on Social MediaTopic 5: Pandemic Policy Information in the MediaTopic 6: Gendered Language in Media Coverage of Women in PoliticsTopic 7: Environmental Campaigns Using Social MediaTopic 8: Trusted Messengers, the Media, and the PandemicTopic 9: Online Campaigning for Political OfficeTopic 10: Advertising the Lottery Online and In PrintTopic 11: Local Governments, Social Media and Digital DemocracyTopic 12: Protecting the CommonsChapter 7. Freedom of the Press and News/Media LiteracyTopic 1: Press Freedom in the United States and the WorldTopic 2: Objectivity and Reporting the News from All SidesTopic 3: Investigative Journalism and Social ChangeTopic 4: News Photographs & Newspaper DesignTopic 5: How Reporters Report EventsTopic 6: Recommendation Algorithms on Social Media PlatformsTopic 7: Fake News Investigation and EvaluationTopic 8: Paywalls and Access to Online NewsTopic 9: Critical Visual Analysis of Online and Print MediaTopic 10: Memes and TikToks as Political Cartoons

Topic 1: Prohibition in the Media

Prohibition and its repeal was a far more complex era of American history than has been typically understood. The support for and against Prohibition was created by a mix of social, economic, and political factors surrounding the use of alcohol. Some considered alcohol as a threat to traditional values, while others considered it just another commodity to be managed by businesses and consumers.

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Individuals and groups (known as Wets and Drys) on each side of the issue used the media of the day (radio, newspapers, music) to influence public policy. But what media messages would people have created if they had access to modern-day social media?

In this activity, you will examine how individuals and groups used advertisements, cartoons, videos, and other media to spread messages for and against Prohibition and then you will create your own video advertisement for and against Prohibition.

Activity: Make Social Media For and Against Prohibition

Imagine you are a social media marketer, but the year is 1919. One manager of a pro-prohibition group and one manager of an anti-prohibition group have come to you asking to create a one-minute video supporting their cause for social media platforms.

Additional Resources

Connecting to the Standards

  • Massachusetts Civics & Government Standards
    • Explain the historical context and significance of changes in the Constitution, including key amendments. (Massachusetts Curriculum Framework for History and Social Studies) [8.T5.2]
  • ISTE Standards
    • Digital Citizen
      • 2c: Students demonstrate an understanding of and respect for the rights and obligations of using and sharing intellectual property.
    • Knowledge Constructor
      • 3a: Students plan and employ effective research strategies to locate information and other resources for their intellectual or creative pursuits.
      • 3b: Students evaluate the accuracy, perspective, credibility and relevance of information, media, data, or other resources.
      • 3c: Students curate information from digital resources using a variety of tools and methods to create collections of artifacts that demonstrate meaningful connections or conclusions.
    • Creative Communicator
      • 6a: Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.
      • 6b: Students create original works or responsibly repurpose or remix digital resources into new creations.
      • 6d: Students publish or present content that customizes the message and medium for the intended audiences.
  • DLCS Standards
    • Ethics and Laws (CAS.b)
    • Digital Tools (DTC.a)
    • Collaboration and Communication (DTC.b)
    • Research (DTC.c)
  • English Language Arts > History/Social Studies Common Core Standards
    • CCSS.ELA-LITERACY.RH.6-8.1
    • CCSS.ELA-LITERACY.RH.6-8.2
    • CCSS.ELA-LITERACY.RH.6-8.7
    • CCSS.ELA-LITERACY.RH.6-8.9
    • CCSS.ELA-LITERACY.RH.9-10.1
    • CCSS.ELA-LITERACY.RH.9-10.2
    • CCSS.ELA-LITERACY.RH.9-10.6
    • CCSS.ELA-LITERACY.RH.9-10.9
    • CCSS.ELA-LITERACY.RH.11-12.1
    • CCSS.ELA-LITERACY.RH.11-12.2
    • CCSS.ELA-LITERACY.RH.11-12.6
    • CCSS.ELA-LITERACY.RH.11-12.7
    • CCSS.ELA-LITERACY.RH.11-12.8