Introduction and Table of Media Literacy ActivitiesDefining Critical Media Literacy1. Foundations of the United States Political SystemDemocracy in Social Media Policies and Community StandardsThe Internet as a Public Utility21st Century Women STEM InnovatorsMedia Coverage of the RoyalsRepresentations of Native Americans on Film and in Local History Publications2. The Development of United States GovernmentPromoting a Declaration of Independence on Social MediaMarketing and Regulating Self-Driving CarsRepresentations of and Racism Toward Black Americans in the MediaPolitical Debates Through Songs from Hamilton: An American MusicalTweeting the Bill of Rights3. Institutions of United States GovernmentHollywood Movies About the Branches of GovernmentWriting an Impeachment Press ReleaseHow Members of Congress Use Social MediaPolitical Impacts of Public Opinion PollsDesigning a Website for a New Political Party4. The Rights and Responsibilities of CitizensImmigration in the NewsPortrayals of Immigrants in Television and FilmEvaluating Information About COVID-19Women Political Leaders in the MediaMedia Use by Advocacy Organizations and Special Interest GroupsDigital Games for Civic EngagementSocial Media and the ElectionsMedia Spin in the Coverage of Political DebatesCelebrities' Influence on PoliticsPolitical Activism Through Social MediaRecruiting Workers for Public Sector JobsImages of Teachers and TeachingTransgender Representation in the MediaMedia Framing of the Events of January 6, 2021Music as Protest ArtPACs, Super PACs, and Unions in the Media5. The Constitution, Amendments and Supreme Court DecisionsMedia For and Against ProhibitionThe Equal Rights Amendment on Social MediaNews Stories and Advertisements from the Civil WarRepresentations of Gender and Race on CurrencyTweeting For and Against the Equality ActReading Supreme Court Dissents AloudDebating Cameras in the Courtroom6. The Structure of State and Local GovernmentNative American Mascots and LogosWriting a Constitution for the InternetMilitary Recruitment and the MediaYour Privacy on Social MediaState Government Use of Media During the COVID-19 PandemicGendered Language in Media Coverage of Women in PoliticsEnvironmental Campaigns Using Social MediaTrusted Messengers, the Media, and the PandemicCampaigning for Political Office on Social MediaAdvertising the Lottery Online and In PrintLocal Government and Social Media7. Freedom of the Press and News/Media LiteracyPress Freedom in the United States and the WorldThe News from All SidesInvestigative Journalism and Social ChangeNews Photographs & Newspaper DesignUncovering Reporters' PerspectivesRecommendation Algorithms on Social Media PlatformsDetecting Fake NewsConducting Critical Visual AnalysisMemes and TikToks as Political Cartoons

Advertising the Lottery Online and In Print

A lottery is a game of chance. Players are not guaranteed to win; in fact, hardly anyone ever does. The thrill that keeps people playing and paying is the hope that "today might be your lucky day" - the time when it all comes together and you win big money with its accompanying celebrity status.

Image preview of a YouTube video
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Lotteries are a form of regressive taxation where lower-earning individuals spend a higher percentage of their incomes on games of chance in which they have little opportunity to earn back what they spend. A few people do win large amounts of money, but the likelihood is extremely small. The chance of winning a Mega Millions jackpot is about 1 in 302.5 million; the odds of being struck by lightning are only 1 in 500,000. 

Massachusetts_lottery_ticket_1744
"A ticket from the first public lottery in Massachusetts" | Public Domain

You can learn more about lotteries as a form of taxation at Progressive, Proportional and Regressive Taxation.

In the following activities, you will uncover how lottery advertisements are designed to persuade people to gamble their money and then you will inform people about their chances of winning the lottery. 

Activity 1: Analyze Lottery Advertisements

Louisiana State Lottery Drawing 1887
"1887 advertising flier for the semi-annual Louisiana State Lottery drawing at New Orleans, 14 June. Artwork shows a boy and girl with coins and banknotes, presumably to symbolize the schoolchildren the lottery was advertised as benefiting." Public Domain

Activity 2: Inform People About Their Chances

While psychologists recommend that people only bet what they can afford to lose on lottery tickets and other games of chance, some individuals spend money recklessly in hope of winning big.

Additional Resources

Connecting to the Standards

  • Massachusetts Civics & Government Standards
    • Give examples of tax-supported facilities and services provided by the Massachusetts state government and by local governments. (Massachusetts Curriculum Framework for History and Social Studies) [8.T6.9]
  • ISTE Standards
    • Digital Citizen
      • 2c: Students demonstrate an understanding of and respect for the rights and obligations of using and sharing intellectual property.
    • Knowledge Constructor
      • 3a: Students plan and employ effective research strategies to locate information and other resources for their intellectual or creative pursuits.
      • 3b: Students evaluate the accuracy, perspective, credibility and relevance of information, media, data or other resources.
      • 3d: Students build knowledge by actively exploring real-world issues and problems, developing ideas and theories and pursuing answers and solutions.
    • Creative Communicator
      • 6a: Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.
      • 6b: Students create original works or responsibly repurpose or remix digital resources into new creations.
      • 6d: Students publish or present content that customizes the message and medium for the intended audiences.
  • DLCS Standards
    • Ethics and Laws (CAS.b)
    • Interpersonal and Societal Impact (CAS.c)
    • Digital Tools (DTC.a)
    • Collaboration and Communication (DTC.b)
    • Research (DTC.c)
  • English Language Arts > History/Social Studies Common Core Standards
    • CCSS.ELA-LITERACY.RH.6-8.4
    • CCSS.ELA-LITERACY.RH.6-8.5
    • CCSS.ELA-LITERACY.RH.6-8.6
    • CCSS.ELA-LITERACY.RH.6-8.7
    • CCSS.ELA-LITERACY.RH.9-10.4
    • CCSS.ELA-LITERACY.RH.9-10.5
    • CCSS.ELA-LITERACY.RH.9-10.7
    • CCSS.ELA-LITERACY.RH.11-12.5
    • CCSS.ELA-LITERACY.RH.11-12.7