CoverMedia Literacy Activities for Learning Civics ConceptsDefining Critical Media LiteracyChapter 1. Foundations of the United States Political SystemTopic 1: Democracy in Social Media Policies and Community StandardsTopic 2: The Internet as a Public UtilityTopic 3: 21st Century Women STEM InnovatorsTopic 4: Media Coverage of Kings, Queens, and Royal FamiliesTopic 5: Representations of Native Americans in Films, Local History Publications, and School MascotsChapter 2. The Development of United States GovernmentTopic 1: Declarations of Independence on Social MediaTopic 2: Media Marketing and Government Regulating of Self-Driving Cars and Electric VehiclesTopic 3: Representations of and Racism Toward Black Americans in the MediaTopic 4: Political Debates Through Songs from Hamilton: An American MusicalTopic 5: Bill of Rights on TwitterChapter 3. Institutions of United States GovernmentTopic 1: Hollywood Movies About the Branches of GovernmentTopic 2: Writing an Impeachment Press ReleaseTopic 3: Members of Congress' Use of Social MediaTopic 4: Political Impacts of Public Opinion PollsTopic 5: Website Design for New Political PartiesChapter 4. The Rights and Responsibilities of CitizensTopic 1: Immigration in the NewsTopic 2: Portrayals of Immigrants in Television and FilmTopic 3: COVID-19 Information EvaluationTopic 4: Women Political Leaders in the MediaTopic 5: Online Messaging by Special Interest GroupsTopic 6: Digital Games for Civic EngagementTopic 7: Social Media and the ElectionsTopic 8: Media Spin in the Coverage of Political DebatesTopic 9: Celebrities' Influence on PoliticsTopic 10: Political Activism Through Social MediaTopic 11: Media Recruitment of Public Sector WorkersTopic 12: Images of Teachers and TeachingTopic 13: For Whom Is and Could Your School Be NamedTopic 14: Representing Trans IdentitiesTopic 15: Media Framing of the Events of January 6, 2021Topic 16: Music as Protest ArtTopic 17: PACs, Super PACs, and Unions in the MediaChapter 5. The Constitution, Amendments, and Supreme Court DecisionsTopic 1: Prohibition in the MediaTopic 2: The Equal Rights Amendment on Twitter and Other Social MediaTopic 3: Civil War News Stories and Recruitment AdvertisementsTopic 4: Representations of Gender and Race on CurrencyTopic 5: The Equality Act on TwitterTopic 6: Reading Supreme Court Dissents AloudTopic 7: Television Cameras in CourtroomsChapter 6. The Structure of State and Local GovernmentTopic 1: Native American Mascots and LogosTopic 2: A Constitution for the InternetTopic 3: Military Recruitment and the MediaTopic 4: Your Privacy on Social MediaTopic 5: Pandemic Policy Information in the MediaTopic 6: Gendered Language in Media Coverage of Women in PoliticsTopic 7: Environmental Campaigns Using Social MediaTopic 8: Trusted Messengers, the Media, and the PandemicTopic 9: Online Campaigning for Political OfficeTopic 10: Advertising the Lottery Online and In PrintTopic 11: Local Governments, Social Media and Digital DemocracyTopic 12: Protecting the CommonsChapter 7. Freedom of the Press and News/Media LiteracyTopic 1: Press Freedom in the United States and the WorldTopic 2: Objectivity and Reporting the News from All SidesTopic 3: Investigative Journalism and Social ChangeTopic 4: News Photographs & Newspaper DesignTopic 5: How Reporters Report EventsTopic 6: Recommendation Algorithms on Social Media PlatformsTopic 7: Fake News Investigation and EvaluationTopic 8: Paywalls and Access to Online NewsTopic 9: Critical Visual Analysis of Online and Print MediaTopic 10: Memes and TikToks as Political Cartoons

Topic 7: Social Media and the Elections

It is estimated that 72% of U.S. voters actively use social media (Social Media Could Determine the Outcome of the 2020 Election, Forbes, October 26, 2020). Social media provides politicians with expansive new opportunities to use political language and visuals to influence voters.

As Pinar Yildirim of the University of Pennsylvania pointed out, social media platforms, like Twitter, Facebook, and Instagram, allow political figures, particularly newcomers and candidates, to reach millions of people at little or no cost (How Social Media is Shaping Political Campaigns, Knowledge@Wharton, August 17, 2020).

The 2020 election saw enormous investments in social media by candidates and political parties. Both Presidential campaigns set new records for spending on political ads on Facebook.

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In these activities you will evaluate social media campaigns for an upcoming election at the local, state, or national level, then you will design an online campaign to support your run for political office.

Activity 1: Evaluate Social Media Campaigns for an Upcoming Election

Activity 2: Design a Social Media Campaign to Support Your Run for Political Office

Additional Resources: 

Connecting to the Standards

  • Massachusetts Civics & Government Standards
    • Evaluate information related to elections. (Massachusetts Curriculum Framework for History and Social Studies) [8.T4.6]
  • ISTE Standards
    • Digital Citizen
      • 2c: Students demonstrate an understanding of and respect for the rights and obligations of using and sharing intellectual property.
    • Knowledge Constructor
      • 3b: Students evaluate the accuracy, perspective, credibility and relevance of information, media, data or other resources.
      • 3c: Students curate information from digital resources using a variety of tools and methods to create collections of artifacts that demonstrate meaningful connections or conclusions.
    • Creative Communicator
      • 6a: Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.
      • 6b: Students create original works or responsibly repurpose or remix digital resources into new creations.
      • 6d: Students publish or present content that customizes the message and medium for the intended audiences.
  • DLCS Standards
    • Ethics and Laws (CAS.b)
    • Interpersonal and Societal Impact (CAS.c)
    • Digital Tools (DTC.a)
    • Collaboration and Communication (DTC.b)
    • Research (DTC.c)
  • English Language Arts > History/Social Studies Common Core Standards
    • CCSS.ELA-LITERACY.RH.6-8.1
    • CCSS.ELA-LITERACY.RH.6-8.6
    • CCSS.ELA-LITERACY.RH.6-8.7
    • CCSS.ELA-LITERACY.RH.6-8.8
    • CCSS.ELA-LITERACY.RH.9-10.1
    • CCSS.ELA-LITERACY.RH.9-10.5
    • CCSS.ELA-LITERACY.RH.9-10.8
    • CCSS.ELA-LITERACY.RH.11-12.1
    • CCSS.ELA-LITERACY.RH.11-12.7
    • CCSS.ELA-LITERACY.RH.11-12.8