4.7: Social Media and the Elections

It is estimated that 72% of U.S. voters actively use social media (Social Media Could Determine the Outcome of the 2020 Election, Forbes, October 26, 2020). Social media provides politicians with expansive new opportunities to use political language and visuals to influence voters.

As Pinar Yildirim of the University of Pennsylvania pointed out, social media platforms, like Twitter, Facebook, and Instagram, allow political figures, particularly newcomers and candidates, to reach millions of people at little or no cost (How Social Media is Shaping Political Campaigns, Knowledge@Wharton, August 17, 2020).

The 2020 election saw enormous investments in social media by candidates and political parties. Both Presidential campaigns set new records for spending on political ads on Facebook.

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In these activities you will evaluate social media campaigns for an upcoming election at the local, state, or national level, then you will design an online campaign to support your run for political office.

Activity 1: Evaluate Social Media Campaigns for an Upcoming Election

Activity 2: Design a Social Media Campaign to Support Your Run for Political Office

Additional Resources: 

Connecting to the eBook

Building Democracy for All: Persuasion, Propaganda, and Political Language in Elections

Connecting to the Standards