CoverIntroduction and Table of Media Literacy Activities for Key Civics ConceptsDefining Critical Media Literacy1. Foundations of the United States Political SystemDemocracy in Social Media Policies and Community StandardsThe Internet as a Public Utility21st Century Women STEM InnovatorsMedia Coverage of the RoyalsRepresentations of Native Americans in Film, Local History Publications, and School Mascots2. The Development of United States GovernmentDeclarations of Independence on Social MediaMarketing and Regulating Self-Driving CarsRepresentations of and Racism Toward Black Americans in the MediaPolitical Debates Through Songs from Hamilton: An American MusicalBill of Rights on Twitter3. Institutions of United States GovernmentHollywood Movies About the Branches of GovernmentWriting an Impeachment Press ReleaseMembers of Congress' Use of Social MediaPolitical Impacts of Public Opinion PollsWebsite Design for New Political Parties4. The Rights and Responsibilities of CitizensImmigration in the NewsPortrayals of Immigrants in Television and FilmCOVID-19 Information EvaluationWomen Political Leaders in the MediaOnline Messaging by Advocacy Organizations and Special Interest GroupsDigital Games for Civic EngagementSocial Media and the ElectionsMedia Spin in the Coverage of Political DebatesCelebrities' Influence on PoliticsPolitical Activism Through Social MediaMedia Recruitment of Public Sector WorkersImages of Teachers and TeachingRepresenting Trans IdentitiesMedia Framing of the Events of January 6, 2021Music as Protest ArtPACs, Super PACs, and Unions in the Media5. The Constitution, Amendments and Supreme Court DecisionsProhibition in the MediaThe Equal Rights Amendment on Twitter and Other Social MediaCivil War News Stories and Recruitment AdvertisementsRepresentations of Gender and Race on CurrencyThe Equality Act on TwitterReading Supreme Court Dissents AloudTelevision Cameras in Courtrooms6. The Structure of State and Local GovernmentNative American Mascots and LogosA Constitution for the InternetMilitary Recruitment and the MediaYour Privacy on Social MediaPandemic Policy Information in the MediaGendered Language in Media Coverage of Women in PoliticsEnvironmental Campaigns Using Social MediaTrusted Messengers, the Media, and the PandemicOnline Campaigning for Political OfficeAdvertising the Lottery Online and In PrintLocal Governments, Social Media and Digital Democracy7. Freedom of the Press and News/Media LiteracyPress Freedom in the United States and the WorldObjectivity and the News from All SidesInvestigative Journalism and Social ChangeNews Photographs & Newspaper DesignHow Reporters' Report EventsRecommendation Algorithms on Social Media PlatformsFake News Investigation and EvaluationCritical Visual Analysis of Online and Print MediaMemes and TikToks as Political Cartoons

Media Recruitment of Public Sector Workers

The public sector is the part of the United States economy that is owned and operated by federal, state, and local governments. It includes governmental agencies, police and fire departments, public schools and colleges, the military, and other agencies and departments. The U.S. Post Office, National Parks, the Internal Revenue Service (IRS), and the Federal Bureau of Investigation (FBI) are all part of the public sector.

Two park rangers walking down a street
BC Parks Interpretive Ranger AJ and National Park Service Law Enforcement Ranger Mike work together to keep a bear out of the Hozomeen campground along the United States-Canada Border in Washington State and British Columbia | Public Domain

State and local governments are currently experiencing enormous challenges in recruiting workers for public sector jobs. An ongoing “silver tsunami” (the steady retirement of older baby boom-age workers) combined with a decline in job applications due to the COVID-19 pandemic has created a significant number of public sector employment openings throughout the country. And, the public sector is facing increasingly stiff competition from the private sector organizations for highly talented professional, managerial, and technical workers, especially those with two- and four-year college degrees.

In these activities, you will design a job recruitment commercial and social media post to influence others to pursue careers in the public sector. 

Activity 1: Design a Public Sector Job Recruitment Commercial

Imagine you work for a state government that has a significant shortage of workers in a certain public service sector (education, agriculture, postal service, transportation, etc...). In this activity you will create a TV or online commercial to recruit adults to pursue careers in that public sector area. 

Activity 2: Post About Public Sector Jobs on Social Media

Additional Resources

Connecting to the Standards

  • Massachusetts Civics & Government Standards
    • Explain the importance of public service and identify career and other opportunities in public service at the local, state and national levels. (Massachusetts Curriculum Framework for History and Social Studies) [8.T4.9]
  • ISTE Standards
    • Digital Citizen
      • 2c: Students demonstrate an understanding of and respect for the rights and obligations of using and sharing intellectual property.
    • Knowledge Constructor
      • 3a: Students plan and employ effective research strategies to locate information and other resources for their intellectual or creative pursuits.
      • 3b: Students evaluate the accuracy, perspective, credibility and relevance of information, media, data or other resources.
      • 3d: Students build knowledge by actively exploring real-world issues and problems, developing ideas and theories and pursuing answers and solutions.
    • Creative Communicator
      • 6a: Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.
      • 6b: Students create original works or responsibly repurpose or remix digital resources into new creations.
      • 6d: Students publish or present content that customizes the message and medium for the intended audiences.
  • DLCS Standards
    • Ethics and Laws (CAS.b)
    • Digital Tools (DTC.a)
    • Collaboration and Communication (DTC.b)
    • Research (DTC.c)
  • English Language Arts > History/Social Studies Common Core Standards
    • CCSS.ELA-LITERACY.RH.6-8.5
    • CCSS.ELA-LITERACY.RH.6-8.6
    • CCSS.ELA-LITERACY.RH.6-8.7
    • CCSS.ELA-LITERACY.RH.6-8.8
    • CCSS.ELA-LITERACY.RH.9-10.5
    • CCSS.ELA-LITERACY.RH.9-10.6
    • CCSS.ELA-LITERACY.RH.11-12.7