• Accessibility Statement
  • Introduction
  • Defining Critical Media Literacy
  • Key Civics and Government Concepts
  • Critical Media Literacy Guides
  • Topic 1. Foundations of the United States Political System
  • Topic 2. The Development of United States Government
  • Topic 3. Institutions of United States Government
  • Topic 4. The Rights and Responsibilities of Citizens
  • Topic 5. The Constitution, Amendments, and Supreme Court Decisions
  • Topic 6. The Structure of State and Local Government
  • Topic 7. Freedom of the Press and News/Media Literacy
  • Glossary
  • Download
  • Translations
  • 6.11

    AI-Enhanced Online Campaigning for Political Office

    The following activities explore ways AI tools can be used in political campaigns while critically assessing the messages that candidates are delivering online.

    In every state, voters elect people to multiple positions in state government. Massachusetts voters elect the Governor, Lieutenant Governor, Secretary of the Commonwealth (or Secretary of State), Attorney General, Treasurer, Auditor, Governor's Council Members, State Senators, and State Representatives. In some states, people also elect State Supreme Court Justices while in others judges are appointed, not elected. You can learn more at Who Are My Elected Officials?

    Political campaign posters at the Hine Junior High School, 8th St. near intersection with D St., SE, Washington, D.C
    Political campaign posters at the Hine Junior High School, 8th St. near intersection with D St., SE, Washington, D.C | Public Domain

    Images and Slogans

    Crafting a popular image and creating a memorable slogan are key ingredients for anyone campaigning for political office. Historian David S. Reynolds (2020) recounts how the image of Abraham Lincoln as the "Illinois Rail-Splitter" helped propel him to the White House in 1860: "the symbols fit the candidate: Lincoln had split rails, he had lived in frontier cabins; he had piloted flatboats; and so forth" (p. 491).

    Successful Presidential candidates have always had memorable slogans:

    Earlier presidential campaigns also benefited from memorable music and songs. You can learn more from Voices, Votes, Victory: Presidential Campaign Songs from the Library of Congress.

    Social Media

    Using image, slogan, and song on social media has become an effective ways for candidates running for political offices to reach voters. Researchers have demonstrated that new political candidates (those running for office for the first time) can receive substantial boosts in financial donations and public recognition using Twitter as a campaign marketing tool (Petrova, Sen, & Yildirim, 2020). The advantages of social media for political candidates are clear: Instagram, Facebook, and other social media sites are: 1) free to use and 2) can reach large numbers of potential voters - both essential for successful election campaigns.

    AI in Political Campaigns

    In a remarkably short time, generative AI (Artificial Intelligence) tools have become a central feature of political campaigns at every level of U.S. politics - these tools are used to generate written and visual messages about candidates and issues, create artificially-generated videos, and produce audio featuring voice cloning intended to portray a candidate favorably and opponents unfavorably. Sometimes AI-generated content contains fake and fabricated images, video, and audio (known as “deepfakes”). U.S. Representative Yvette D. Clarke, a Democrat from New York, said that the 2024 election cycle “is poised to be the first election where A.I.-generated content is prevalent” (Hsu & Myers, 2023, para. 11).

    Codes of Conduct for Online Campaigns and Campaigners

    In the current highly polarized political climate of the U.S. and other democracies around the world, some online campaigners actively engage in deceptive claims, hateful or violent speech, and outright disinformation. Social media companies have been slow to respond to these anti-democratic practices.

    In Fall 2021, in advance of Spring 2022 elections, Dutch political parties and Internet/social media platforms (Facebook, Google, Snapchat, and TikTok) agreed to the "Netherlands Code of Conduct Transparency Online Political Advertisements." In agreeing to this first-ever online code of conduct, those running for office in Holland promise not to post misleading messages, hateful content, or take hidden donations from foreign sources. 

    In the following activities, imagine that you have decided to run for a political office in your state's government. Since considerable amounts of time and money are involved in traveling the state and meeting voters face-to-face, you have decided to do most of your campaigning online. What office will you run for? How will you organize your online campaign? What image and what slogan will you create to help voters identify with you positively as a candidate? What personal code of conduct will you abide by while campaigning online?

    Activity 1Design an Online Political Campaign for a State Political Office

    Activity 2: Write/Rewrite the Dutch Code of Conduct to Include AI-generated Political Content

    Activity 3: Write Your Personal Code of Conduct for Online Campaigning

    Additional Resources

    Connecting to the Building Democracy for All eBook

    Building Democracy for All: The Structure of Massachusetts Government

    Connecting to the Standards

    • Massachusetts Civics & Government Standards
      • Explain the leadership structure of the government of the Commonwealth of Massachusetts and the function of each branch. (Massachusetts Curriculum Framework for History and Social Studies) [8.T6.8]
    • ISTE Standards
      • Digital Citizen
        • 2c: Students demonstrate an understanding of and respect for the rights and obligations of using and sharing intellectual property.
      • Knowledge Constructor
        • 3a: Students plan and employ effective research strategies to locate information and other resources for their intellectual or creative pursuits.
        • 3d: Students build knowledge by actively exploring real-world issues and problems, developing ideas and theories and pursuing answers and solutions.
      • Creative Communicator
        • 6a: Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.
        • 6b: Students create original works or responsibly repurpose or remix digital resources into new creations.
        • 6d: Students publish or present content that customizes the message and medium for the intended audiences.
    • DLCS Standards
      • Ethics and Laws (CAS.b)
      • Digital Tools (DTC.a)
      • Collaboration and Communication (DTC.b)
      • Research (DTC.c)
    • English Language Arts > History/Social Studies Common Core Standards
      • CCSS.ELA-LITERACY.RH.6-8.7
      • CCSS.ELA-LITERACY.RH.11-12.7

    This content is provided to you freely by EdTech Books.

    Access it online or download it at https://edtechbooks.org/mediaandciviclearning/state_office_campaign.