Appeal |
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Color | Color is not used or is distracting, disharmonious, or confusing. | Color is used in a non-distracting manner … | … that enhances visibility … | … and enhances meaning and aesthetics. |
Layout | The layout is either cluttered or overly sparse. | The layout gives sufficient space to all elements, … | … organizing them in an aesthetic manner … | … that fosters readability and instant recognition. |
Graphics | Few original graphics are used, or graphics are poorly constructed, not discernible, or distracting. | Original graphics are used (e.g., illustrations, graphs, icons) … | … that are clearly discernible for what they are … | … and improve aesthetics in a professional-looking manner. |
Font | Fonts are not used or are inappropriate, inconsistent, or frequently changing. | Appropriate fonts and text sizes are used … | … in a consistent manner … | … that only changes to enhance meaning (e.g. preattentive attributes). |
Retention |
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Visualization | Visuals do not effectively support the memorability of the book. | Visuals effectively support memorability of the book … | … by grabbing viewer attention … | … in an unforgettable manner. |
Comprehension |
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Type | The type of book does not align well with the cover design. | The cover design matches the book contents in tone … | … and conveys necessary information about contents … | … and inspires interest. |